There are several factors drivers consider when they want to purchase a new car, one of the most important being retained value. If this is what you're searching for, look no further than Honda. For the second consecutive year, the Japanese automaker has been awarded the "Best Retained Value" honor from Edmunds.com. Honda achieved this designation through maintaining the highest projected residual value after five years of new vehicle ownership. The experts at Edmunds.com are some of the most influential in the auto industry, so this award is a huge honor for the automaker.

Pinterest is a new social media site that's becoming as much of a household name as Facebook. "Pinners" discover images on the internet and share new clothing and accessories, wedding ideas, funny e-cards, healthy eating tips, and anything else they find amusing with their friends and followers. Companies and small businesses are even starting to break into the site, which they find an easy and cost-efficient way to show off their newest products. One of the newest companies to join the site is Japanese automaker Honda, which launched its official Pinterest page last week.

It's not surprising that the 2012 Honda Fit is Cars.com's $16,000 Subcompact Shootout winner. After all, the Fit has been garnering awards since its premiere. It's been recognized as a TOP SAFETY PICK by the IIHS, a six-time winner, of Car and Driver's "10BestCars" award, and the 2012 Residential Value Award from ALG, to name a few. So, when it beat out six other compacts  in the Shootout, we weren't exactly shocked.

Here at Space Coast Honda, located at 885 Highway 520 Cocoa, FL 32926, we didn't think the 2012 Honda CR-V could get any sweeter, but we've been proven wrong. Honda has announced a new mall-based marketing program to promote the crossover SUV which will provide free Sprinkles cupcakes to interested drivers. Sprinkles was the world's first cupcake bakery and was originally established in Beverly Hills.

Honda and other Japanese automakers and auto manufacturers have been plagued with a tough question lately. As the value of the Japanese yen continues to rise, these companies must ask themselves if predominantly producing cars in their home countries is the best idea. Many of these companies have decided that exporting from other places, mainly the United States, would help to ease the financial burden. That's why Honda has taken the initiative to enlarge its Anna and Russells Point plants in Ohio. These plants will soon build new transmission components that are a part of Honda's "Earth Dreams Technology" offerings.

Unless you've been living under a rock for the last two weeks, you've seen some of this year's Super Bowl commercials. While most Americans are attracted to the game for the sheer sport of it, there are those that watch the iconic match just to see each year's quirky ads. Super Bowl ads get the most exposure of any advertisements all year, period, and that means they need to be good. This year, Honda brought in the "big guns" with star Matthew Broderick for one of its ad spots and Seinfeld and Leno for its Acura campaign.

Cars.Com certainly understands the pulse of the automobile industry. Every year, the website gives a "Family Car of the Year" award. This year, that award was given to the 2012 Honda Pilot, which features a variety of upgrades for the 2012 year, including a sleeker exterior design, improved interior features, and better fuel economy. This award comes in addition to the Pilot's "USA Today, MotorWeek and Cars.com $37k and Under SUV Shootout," where it was called, "the perfect SUV for buyers who want to comfortably haul the entire family and all of their gear."¹

Japanese auto manufacturer Honda had quite a few surprises up its sleeve for this year's Detroit Auto Show. One of these surprises was the company's announcement that it would be bringing the rare-but adored Acura NSX "supercar" back to life. In addition, this vehicle will be built in Ohio, not in Japan, where the previous model was built from 1990-2005. Media members were so excited about the product that the announcement was received with a standing ovation.

Looking for a sports car with hybrid power? Space Coast Honda located at 1885 Highway 520 in Cocoa, Fl has the Honda CR-Z. They're not the only ones who recognize CR-Z, the hybrid is a finalist for Wheels Car of the Year.

Wheels judge James Whitbourn said that CR-Z is a "refreshingly pure and enjoyable" ride, "Combine the grin factor with the efficiency promised by the hybrid system and there's little doubt the Honda coupe takes the car where it should be going - smaller, lighter, more efficient and more fun."¹

CR-Z is in the running against six…

Honda Accord doesn't want to wait until Space Coast Honda - 1885 Highway 520 in Cocoa, Fl introduces it to the public. Nope, this automobile is coming out in January at the 2012 Detroit Auto Show.

Accord has achieved various awards over the years, and was recently recognized for a different honor. It's the most produced car in The United States. Honda parts factories and assembly lines employ thousands of US citizens with great jobs. Accord is also Honda's top-selling variant in the United States. How about that?!

Coming to Detroit, this is the ninth-generation Honda Accord, which…