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There are several factors drivers consider when they want to purchase a new car, one of the most important being retained value. If this is what you're searching for, look no further than Honda. For the second consecutive year, the Japanese automaker has been awarded the "Best Retained Value" honor from Edmunds.com. Honda achieved this designation through maintaining the highest projected residual value after five years of new vehicle ownership. The experts at Edmunds.com are some of the most influential in the auto industry, so this award is a huge honor for the automaker.

Honda Starts Pinterest Auto Brand Trend

Pinterest is a new social media site that's becoming as much of a household name as Facebook. "Pinners" discover images on the internet and share new clothing and accessories, wedding ideas, funny e-cards, healthy eating tips, and anything else they find amusing with their friends and followers. Companies and small businesses are even starting to break into the site, which they find an easy and cost-efficient way to show off their newest products. One of the newest companies to join the site is Japanese automaker Honda, which launched its official Pinterest page last week.

Honda to Invest Almost $100 Million in Ohio Manufacturing Expansion

Honda and other Japanese automakers and auto manufacturers have been plagued with a tough question lately. As the value of the Japanese yen continues to rise, these companies must ask themselves if predominantly producing cars in their home countries is the best idea. Many of these companies have decided that exporting from other places, mainly the United States, would help to ease the financial burden. That's why Honda has taken the initiative to enlarge its Anna and Russells Point plants in Ohio. These plants will soon build new transmission components that are a part of Honda's "Earth Dreams Technology" offerings.

Honda Features Band Sleigh Bells in CR-Z Ad

Honda advertisements have always been action packed and yet, still informative. The auto maker has turned to using hip, new music from artists a younger generation of car buyers are already into.

In their latest television spot for the all new Honda CR-Z hybrid sports car, Honda uses acclaimed hipster musical group Sleigh Bells. Their debut album, Treats, is an ode to high school marching bands mixed with an Arcade Fire type of musical expression…

Honda Insight Long Term Road Test

The Honda Insight Hybrid has been winning over green car fans for over a year now. The half electric, half gas vehicle has impressed many drivers with its price, mileage and performance.

About.com recently did a 10 month long study on the Insight, choosing pros and cons from the real-world road tests to inform readers of just what to expect when getting into a hybrid Honda.

After almost 23,000 miles on the odometer…

Honda CR-Z Gets Rave Reviews

The CR-Z has been one of the most anticipated vehicles to come from Honda in years. Ever since the success of their affordable Insight hybrid car, Honda fans have been asking for more green vehicles by the Japanese auto dealer. Their wishes have now been granted.

The Honda CR-Z coupe is coming to dealerships in 2011. A few models have been released for testing and critic review, and all ratings of this sporty little hybrid…